The internet has given the people power. Any Individual now has the capability to wield the effect of a journalist – all he has to do is identify a market subject and write about it in an educated way over a time period to be able to develop a following of tens of thousands of subscribers who share those interests. Another side to this phenomenon is that these blogging supermoms provide a terrific opportunity for businesses to access groups of readers. Therefore, whereas before, companies or their PR agencies concentrated purely on targeting journalists so as to reach target audiences, they now have the further choice The of a plethora of influencers in the kind of bloggers.
Here’s an example of blogger outreach can give a commercial advantage. One of our customers is the Charles Bathurst Inn and The Punch Bowl Inn, both idyllic inns situated in the Yorkshire Dales in the middle of fantastic walking country. We helped the inns to target the online walking community by building relationships with rambling bloggers. We invited a number of the bloggers to provide an impartial review and then to spend a weekend. The end result was that half a dozen bloggers took us up then wrote rave reviews about the inns, bringing more custom from their subscribers and also increasing traffic to the inns’ sites by pushing up their Google rankings due to the search-friendly advantages of links from other sites.
While it might appear to be a fairly straightforward exercise, bloggers shouldn’t be viewed only as an extension of the traditional media there are a few essential rules that ought to be followed to be able to communicate with blogger outreach services efficiently. The first step is to recognize the bloggers for you. There is not any quick solution to this; it’s a matter of undertaking research via Technocratic or Google site search. You will have to scan every site to get a sense of its relevance; assess the website rating through a Google rating program ; then proceed through the logrolls on each website to find more bloggers that may be relevant and visit their website to do the same. It is worth noting that as in many things, quality is more important than quantity – do not just target the bloggers with the most followers, find those most applicable to your business.